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Grassi appoints new CMO

She will be tasked with shaping and executing the firm’s market strategies

Grassi, a provider of advisory, tax, and accounting services, has revealed that Sarah Cirelli has been appointed as the firm’s CMO, effective 1 January 2021.

In her new role, Cirelli will be tasked with shaping and executing the firm’s market strategies.

Cirelli will continue to work alongside the group’s partners, “aiming to achieve the growth goals” of each of its service lines, including construction, manufacturing, nonprofit, healthcare, financial services, business consulting, and tax advisory.

Previously, Cirelli had worked as marketing practice leader at Grassi since 2017, where the position’s responsibilities meant she oversaw the marketing and business development initiatives of the company.

It was in this role that she played a key part in “spearheading” the firm’s 2020 rebranding by implementing a state-of-the-art marketing automation platform and a restructuring of the company’s marketing and business development team.

Moreover, Cirelli led the group’s switch in growth strategy to bring “crisis recovery and other niche services” to its clients at the beginning of the Covid-19 pandemic.

Based in New York, Grassi specializes in providing industry-specific business consulting, tax, and technology services to clients both throughout the US and internationally with its membership in Moore Global.

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