Tech

Traction launches farming accounting solution

The platform relies on ‘cutting-edge technology’ to provide farmers with an accurate view of their operational performance

Traction, an independent farm management software company, has launched a cloud-based farm accounting platform.

The system is designed to provide an accurate view of operational performance while using technology that is intuitive and expandable in the future.

The release of Traction’s basic accounting facilitates a number of possibilities, from managing unlimited farm entities, to taking pictures of invoices, to maintaining a cash-based balance sheet and income statement with drill-down analysis.

Ian Harley, CEO at Traction, said: “Our mission is to provide exceptional, cutting-edge technology to help farmers solve problems and deliver accurate insights of their business.

“We’ve delivered an accounting application unique to the marketplace that will soon integrate your actual financial transactions to the fields and crops for true profit center analysis.”

He added: “This unique solution saves you time and improves the overall decision-making process for the entire team.”

Founded in 2020, the firm’s leadership has since expanded to a wider team in a move that was “pivotal” in improving the group’s financial processes, operational records, and agronomy information.

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