BDO USA, an accounting and advisory firm, has announced the acquisition of DemandGen International, a provider of digital marketing strategy and technology services.
The deal, expected to be completed on 16 March 2021, will strengthen and expand BDO Digital, the advisory business that supports middle market and enterprise organizations harness innovation and capture growth through technology.
BDO Digital currently offers a range of solutions including but not limited to digital strategy, data analytics, change management, IT outsourcing, governance, risk and compliance, cybersecurity, cloud support, application development.
Jay Duke, managing partner for advisory services at BDO USA, said: “The addition of DemandGen will enhance BDO Digital’s marketing technology and advisory capabilities so we can continue to help our clients evolve and to adopt new methods and technologies for driving growth.
“I want to officially welcome the award-winning team of professionals at DemandGen to the BDO Digital team as we continue to help our clients achieve future-proof organizational resilience.”
Founded in 2007, DemandGen offers digital marketing consulting to top performing marketing firms.
The group provides digital transformation services to drive growth and revenue while enhancing customer engagement.
David Lewis, founder and CEO at DemandGen, said: “We take great pride in the relationships we’ve built, and I look forward to collaborating on new opportunities for our clients and employees alike.
“As we grow alongside our clients, combining with BDO Digital allows us to expand our scope of capabilities, resources and geographic reach, and collaborate with an expert team of like-minded partners and professionals across all industries.”