Half of CEOs don’t expect return to ‘normal’ in 2021, says KPMG

A study by the accounting giant in February and March found that almost half (45%) of global executives do not expect to see a return to a ‘normal’ course of business until 2022

Around half of global CEOs do not expect a return to “normal” in 2021, according to a new survey carried out by KPMG.

The study by the accounting giant, carried out in February and March, found that 45% of global executives expect a return to a normal course of business in 2022.

However, one-third (31%) of the 500 respondents believe this could happen as early as this year.

Furthermore, a quarter (24%) of CEOs surveyed said their business model and operations have permanently changed due to the pandemic.

Bill Thomas, global chairman and CEO of KPMG, said: “Before any major decisions are made, CEOs want to be confident that their workforce is protected against this virus. The Covid-19 vaccine rollout is providing leaders with a dose of optimism as they prepare for a new normal.

“CEOs are scenario planning for difference across certain key markets that could impact their operations, supply chains and people, leading to uneven economic recovery.”

He added: “The pandemic has also been a catalyst for CEOs to evaluate the role their companies play in society.”

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