Business

Plante Moran and Campfire Interactive unveil strategic relationship

The company said the collaboration provides Campfire clients with a ‘unique opportunity’ to pair market-leading software solutions with proven implementation services and industry-specific business consulting solutions

Campfire Interactive and Plante Moran have announced a new strategic relationship to provide automotive industry clients with “world-class software and consulting services for measurable and sustained improvements in profitability and related business practices”.

The solutions for portfolio profitability management in the automotive sector provider said the new relationship will see Plante Moran’s automotive value chain team and cost and margin intelligence consulting practice will support the growing demand for and application of Campfire software.

With digital transformation and restructuring of business functions “becoming essential to innovation, competition, and growth in today’s dynamic automotive market”, the company said the collaboration provides Campfire clients with a “unique opportunity” to pair market-leading software solutions with proven implementation services and industry-specific business consulting solutions.

Campfire president and CEO, Pradeep Seneviratne, said: “Our automotive market knowledge sets us apart and allows us to solve complex and costly problems within the industry.Identifying a partner whose offerings and expertise complement that of our own was critical in allowing our customers to maximize their software investment while realizing opportunities for improved profitability.

Plante Moran has earned their reputation in equipping clients to respond to the industry’s transformation and we are excited to introduce this expertise to automotive suppliers seeking to take control of their profitability.”

Plante Moran partner and automotive practice leader, Daron Gifford, added: “Accurate cost and price analytics are essential to optimizing supplier profitability. Campfire captures all of the cost and price inputs, enabling automotive suppliers to better formulate and manage their product portfolios and streamline complex business processes.

“We’re excited for the opportunity to introduce Campfire to our clients and offer Plante Moran’s extensive auto expertise and capabilities to deliver even greater value to Campfire customers.”

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