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FloQast names Edward Brice as CMO

Effective immediately, he will lead the company’s global marketing efforts, reporting directly to Mike Whitmire, co-founder and CEO at FloQast

FloQast, an accounting workflow automation software provider, has named Edward Brice as the group’s new chief marketing officer (CMO).

Effective immediately, Brice will lead the company’s global marketing efforts, reporting directly to Mike Whitmire, co-founder and CEO at FloQast.

Through the role, Brice will be responsible for a range of tasks, including product marketing, communications, demand generation, branding, and industry thought leadership.

Whitmire said that Brice will “play an integral role in educating accounting teams around the world” of the FloQast platform.

He added: “Ed’s history of marketing success makes him the ideal person to support FloQast’s market leadership in SaaS-based accounting workflow automation, particularly as we move into our next phase of growth.”

Prior to joining the group, Brice acted as CMO at the e-commerce company Vendavo, and has also served as SVP of worldwide marketing and communications at Lumension security.

He said: “Every marketer dreams of joining a company with a dynamic company culture and strong market growth opportunity, and FloQast checks off each of those boxes emphatically,” 

“Customer-focused and innovative SaaS companies such as FloQast are the wave of the future, and I’m looking forward to supporting the next phase of the company’s growth and brand momentum.”

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