People Moves

Crowe appoints Chris Goodman as CMO

In the role, Goodman will be tasked with leading the business’ marketing and communications organization

Crowe, a public accounting, consulting, and technology firm, has named Chris Goodman as the group’s new chief marketing officer (CMO).

Effective May 3, 2021 Goodman has joined the company as a principal, and represents a further addition to the group’s recently announced leadership team.

In the role, Goodman will be tasked with leading the business’ marketing and communications organization.

Mark Baer, CEO at Crowe, said: “We’re thrilled that Chris is joining our Crowe team. His proven track record, strategic vision and global mindset will be invaluable in helping us achieve our goals while living our values. 

“Chris will be instrumental in helping us shape a better tomorrow for our people, our clients and the firm.” 

Goodman provides the position with over 30 years’ experience in developing integrated marketing programs, having recently led his own marketing consulting firm.

During his professional career he has acted as CMO at both KPMG and Accenture, while also serving as executive vice president at Young and Rubicam and senior vice president at IMG.

Goodman said that he “can’t wait to help write” the next chapter for Crowe as it embarks on a “transformative time for the firm”.

He added: “Personally, I’m also looking forward to building on my new team’s great foundation to develop a truly world-class marketing and communications organization. 

“We’ll continue their momentum to further strengthen the Crowe brand as we bring to market products and services that provide our clients with lasting value.”

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