Wipfli, the accounting and consulting firm, has appointed Paul Leroue as the firm’s chief marketing officer.
Leroue, a principal in the firm, has “extensive” B2B and B2C experience in marketing, including brand marketing, along with leadership development, business development, strategic planning and change management.
She will lead Wipfli’s marketing team in its execution of the firm’s integrated branding and marketing strategies and initiatives.
Leroue has served in marketing and leadership roles for several companies, including Coors, Reebok, McLain Finlon Advertising and his own brand development company, Telocity Group.
In addition to her career experience Leroue serves on the board of Rachel’s Challenge, a nonprofit organization focused on reaching children with messages of kindness and compassion.
Brian Blaha, Wipfli’s growth partner, said: “We are excited to have Paul step into this role. His combined experience in marketing and change management will help us move forward strategically and effectively as we continue to support the firm’s growth goals with innovative and dynamic marketing.”