Botkeeper, an ML-powered bookkeeping solution for accounting firms, has announced the promotion of Jessica King to chief marketing officer (CMO).
In the role, King will oversee the strategy, planning, and development of the group’s strategic partnerships, business development, and marketing initiatives.
Reporting directly to Enrico Palmerino, CEO at the company, King provides the position with a combination of experience in sales, marketing, leadership, and psychology.
Palmerino claimed that King has been a “key part” of the group’s success, adding that the firm is “thrilled to promote her to this important position”.
He said: “Jessica’s tenacity and sales professional drive alongside the creativity and tactical mentality of a marketing expert has allowed her to remain laser-focused on one aspect above all others: Results.
“She has been the driver behind telling Botkeeper’s story and helping the accounting profession to understand how we truly impact the success of their firms in a positive way.”
Having joined Botkeeper’s one-person marketing programme in 2018, King has grown the division to become the group’s second largest department.